There may be no term that makes C-suite executives roll their eyes more than this: communications. Often used to hide all manner of sins, communication remains one of the most valuable tools to any firm. Learning how to handle a crisis internally and externally, writing content that will draw in the audiences, knowing how to answer an unexpected call from a journalist, We Get Going has all your bases covered.
CRISIS COMMUNICATIONS
The best laid plans can go wrong. No company is completely safe from all consequences: a natural disaster, a financial reversal, a product mishap, and many more threats besides. It can and may happen to you all. Understanding that, our clients make us one of their first phone calls when in need.
The central philosophy of every crisis communications plan we have designed is the same: it is better to break the story than be broken by the story. Whether issuing a press release or informing employees, we stand by clients to help them understand the facts, field media inquiries, and establish a damage control timeline.
Such crisis communications plans cannot wait for a problem to be elaborated. We provide a range of options to train clients on how to handle an emergency before it arises:
- Communications and PR training (how to communicate with internal staff, board of directors, external stakeholders, media, general public).
- Chain of command (identify crisis team, appoint spokespersons to handle inquiries about specific topics, accelerated media inquiry process).
- News gathering and monitoring (which sources can be trusted, how to fact-gather at the source).
BLOGS AND SOCIAL MEDIA
Blogs seemed to be all the rage in the 2000s, didn’t they? When designing their websites, many companies seem to believe blogs are a must-have. They are as commonplace as those odd, boilerplate “Values” or “Mission” pages.
But while we are firm believers all “Values” and “Mission” pages should disappear, blogs can be a real game-changer. When built up with regular, relevant articles that speak directly to a company’s client base, backed up with a savvy social media and SEO strategy, blogs can be a major window onto a company’s services.
We do apologize for using the words “content” and “community” in their most banal forms but we specialize in understanding what content our clients need to lucratively build up their community.
This attitude has led us to some wide-ranging creative meetings, torn between inspiration and oddity. This is because our blogs never stand alone. We’re not interested in window dressing a website only to leave it unattended. The blogs are a crucial pillar of our wider marketing services.
BLOGS AND SOCIAL MEDIA
Blogs seemed to be all the rage in the 2000s, didn’t they? When designing their websites, many companies seem to believe blogs are a must-have. They are as commonplace as those odd, boilerplate “Values” or “Mission” pages.
But while we are firm believers all “Values” and “Mission” pages should disappear, blogs can be a real game-changer. When built up with regular, relevant articles that speak directly to a company’s client base, backed up with a savvy social media and SEO strategy, blogs can be a major window onto a company’s services.
We do apologize for using the words “content” and “community” in their most banal forms but we specialize in understanding what content our clients need to lucratively build up their community.
This attitude has led us to some wide-ranging creative meetings, torn between inspiration and oddity. This is because our blogs never stand alone. We’re not interested in window dressing a website only to leave it unattended. The blogs are a crucial pillar of our wider marketing services.
MEDIA RELATIONS
Not every company needs press coverage, to be sure. However, many companies have never even considered how to get noticed by the media. It is also important to note that media relations do not begin and end with press releases. Journalists may get two dozen releases a day, burying even the best written copy in the land.
While We Get Going has successfully led traditional media campaigns, inviting written and broadcast media to cover a specific event, we also specialize in placing our companies and their representatives as experts in their fields.
Journalists are always keen to have experts to speak to at the drop of a hat and we help to cultivate that relationship. We work with clients to build them up as experts in their chosen field, even to take on paid speaking assignments whenever possible.
MEDIA RELATIONS
Not every company needs press coverage, to be sure. However, many companies have never even considered how to get noticed by the media. It is also important to note that media relations do not begin and end with press releases. Journalists may get two dozen releases a day, burying even the best written copy in the land.
While We Get Going has successfully led traditional media campaigns, inviting written and broadcast media to cover a specific event, we also specialize in placing our companies and their representatives as experts in their fields.
Journalists are always keen to have experts to speak to at the drop of a hat and we help to cultivate that relationship. We work with clients to build them up as experts in their chosen field, even to take on paid speaking assignments whenever possible.
TALK TO US
Let us learn about your project.
As a global digital agency, we are always facing new challenges from clients. Crisis communications, translation, blog content management…and much more. Don’t be afraid to ask, we could have the answer.
TALK TO US
Let us learn about your project.
As a global digital agency, we are always facing new challenges from clients. Crisis communications, translation, blog content management…and much more. Don’t be afraid to ask, we could have the answer.