Blogs seemed to be all the rage in the 2000s, didn’t they? When designing their websites, many companies seem to believe blogs are a must-have. They are as commonplace as those odd, boilerplate “Values” or “Mission” pages.
But while we are firm believers all “Values” and “Mission” pages should disappear, blogs can be a real game-changer. When built up with regular, relevant articles that speak directly to a company’s client base, backed up with a savvy social media and SEO strategy, blogs can be a major window onto a company’s services.
We do apologize for using the words “content” and “community” in their most banal forms but we specialize in understanding what content our clients need to lucratively build up their community.
This attitude has led us to some wide-ranging creative meetings, torn between inspiration and oddity. This is because our blogs never stand alone. We’re not interested in window dressing a website only to leave it unattended. The blogs are a crucial pillar of our wider marketing services.